Work History
University of Florida
Public Relations Specialist
Feb. 2024 – Present
Gainesville, Florida
- Delivered public relations support across seven University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) academic departments and 35 county Extension offices.
- Translated complex academic research into accessible, market-specific press releases.
- Authored targeted communications that contributed to securing multimillion-dollar appropriations through Florida legislative budget initiatives.
- Facilitated interviews between UF/IFAS experts and local, regional and national journalists.
- Partnered with the UF/IFAS Spanish-language communications team to support bilingual media coverage.
- Collaborated with the UF/IFAS social media team to amplify press releases across Facebook, Instagram, LinkedIn and YouTube.
- Planned and executed press conferences addressing the economic impact of hurricanes on Florida agriculture.
- Supported the planning, promotion and execution of UF/IFAS events.
- Edited content for ASK IFAS, the institute’s digital repository of peer-reviewed academic guides.
- Refined UF/IFAS blog content and repurposed it as press releases.
- Compiled and distributed weekly, external e-newsletters featuring UF/IFAS news, upcoming events and blog highlights.
- Tracked and compiled media coverage into biweekly, internal monitoring reports.
Freelance
Writer / Photographer
Oct. 2012 – Present
Global
- Reported and photographed news stories as a freelance contributor for regional newspapers.
- Founded and maintained a travel blog documenting extended international travel, producing original written and visual content.
- Developed and managed social media channels to promote blog content.
Los Altos Town Crier
Photo Editor / Photographer / Reporter
March 2015 – Nov. 2021
Los Altos, California
- Directed a team of freelance photographers, overseeing event coverage logistics and ensuring timely, high-quality visual content.
- Edited photographs for print and digital platforms using Adobe Photoshop.
- Curated and maintained an organized editorial photo archive.
- Captured photos for breaking news, sports, business and human-interest features.
- Served as the Los Altos Hills beat reporter, while also covering a broad range of topics including Silicon Valley business, crime, politics, healthcare and environmental issues.
- Published articles and multimedia content using a content management system.
- Managed social media channels, crafting posts to boost visibility and readership.
- Oversaw editorial planning and production for a biannual lifestyle magazine insert, including content development, layout coordination and final review.
- Compiled and distributed weekly, external e-newsletters featuring editorial highlights.
Food For The Poor
Web Content / Social Media Specialist
May 2010 – Oct. 2012
Coconut Creek, Florida
- Led the development and management of social media channels, leveraging analytics to optimize supporter engagement.
- Published and maintained web content using a content management system.
- Created targeted email and social media campaigns to support fundraising initiatives and disseminate organizational updates.
- Created and maintained an editorial content calendar.
- Monitored media coverage to inform internal stakeholders and guide external messaging.
- Delivered trainings to educate staff on social media best practices.
- Supported the planning and execution of external, organization-sponsored events.
- Collaborated with cross-functional teams to develop and launch the organization’s iOS app, mobile website and blog.
- Authored and maintained the organization’s official stylebook to ensure consistency in tone and grammar.
Freelance
Communications Specialist
May 2009 – May 2010
Jupiter, Florida
- Crafted and distributed external communications on behalf of clients.
- Composed and published blog content to promote client initiatives, products and events.
- Produced and edited photography and video to support communications campaigns.
- Designed, developed and maintained client websites and social media channels.
- Managed and updated media contact databases to support targeted outreach.
Palm Beach Daily News
Business Reporter and Editor
Sept. 2008 – May 2009
Palm Beach, Florida
- Investigated and reported on economic trends and developments impacting Palm Beach and the broader South Florida region.
- Collaborated with photography and copy-editing teams to conceptualize and produce weekend centerpiece stories.
- Published digital content using a content management system.
- Promoted editorial content through social media to increase readership and engagement.
- Captured and edited photo and video to complement written articles.
Scripps Treasure Coast Newspapers
Reporter and Multimedia Producer
May 2006 – Sept. 2008
Stuart, Florida
- Covered a wide range of beats including legal affairs, crime, government, entertainment and community issues across Florida’s Treasure Coast.
- Played a key role on the breaking news team, delivering real-time updates and continuous coverage for digital platforms.
- Produced and edited photo and video to accompany news stories.
- Wrote, recorded and edited radio news scripts for National Public Radio and affiliated FM/AM stations.
Volunteer Work
University of Florida Field & Fork, Gainesville, Florida (Oct. 2022 — Feb. 2024)
Gardener
Peninsula Humane Society, Burlingame, California (Feb. 2014 — April 2018)
Photographer / Videographer / Wildlife technician
Loggerhead Marinelife Center, Juno Beach, Florida (Aug. — Dec. 2013)
Education Docent
Save A Pet Florida, Inc., Palm Beach, Florida (Aug. 2011 — Dec. 2012)
Photographer / Adoption Coordinator / Web Content Specialist
Education
University of Florida, Gainesville, Florida (May 2002 — May 2006)
Bachelor of Science, Journalism, Magna Cum Laude
Honors / Awards
- 2025 Association for Communication Excellence Gold Award Winner
- 2025 Association for Communication Excellence OPS Award Winner
- 2019 California News Publishers Association Sports Action Photo Third-Place Winner
- 2018 California News Publishers Association Writing First-Place Winner
- 2018 California News Publishers Association Writing Third-Place Winner
- 2017 California News Publishers Association Sports Feature Second-Place Winner
- 2017 California News Publishers Association Feature Photo Third-Place Winner
- 2016 California News Publishers Association Sports Feature Photo First-Place Winner
- 2016 California News Publishers Association Writing Honorable Mention
- 2016 California News Publishers Association Sports Feature Photo Honorable Mention
- Elmer Emig Award for Professional Promise
- Buddy Davis Memorial Scholarship and Award
- Scripps Howard Foundation Scholarship